Wimpy Originals • Hat-Maker
About the logo
Wimpy Originals is a custom hat-maker focusing on quality and originality with a classic sense of design.
For their logo, Wimpy wanted something that nodded to the world of western-wear while still remaining clean and iconic.
Using hand-painted effects on the primary hat form and a combination of a western-style font paired with a clean sans-serif, this logo stays rooted in tradition without getting bogged down.
Logo Lockups
Wimpy wanted a variety of logo lockups to include in different applications like product tags, social posts, and business materials. Keeping the hat form as an anchor, these variations allow for flexibility in branding without losing the essence of the brand.
Lettermark
Horizontal Lockup
