Willigan’s Island
About The Site
Willigan’s Island wanted a brand and website refresh to include their new clothing line and that they could easily manage themselves.
What they wanted to include:
Shop for pickled goods
Shop for clothing
Bright colors that fit in with their new clothing line, but still scream “pickle” and a laid-back font pairing helps them bridge the gap between old and new, with the founder front & center.
Willigan’s Island Home Page
Willigan’s home page features everything Willigan’s is known for: pickles, clothing, and founder Will Rhodes. Will wanted to highlight clothing to jump-start his new venture.
Pickles & Brine Page
Once the home for pickled goods, when will transitioned fully into clothes, this page provided a call to action for people to continue shopping.
About Page
Willigan’s Island founder Will Rhodes is synonymous with his brand - highlighting him just makes sense. A recipe using Willigan’s Island goods is a bonus for viewers and establishes the brand as a known quantity in the market.
Island Time Clothing Page
The new home for all Willigan’s Island beachwear clothing, including easy sorting and filtering for people to find their perfect style.
