Wicked Wizard CBD Gummies
About The Design
Wicked Wizard is a company based in Kansas selling CBD and delta-8 & delta-9 THC products.
For their line of gummies, the client wanted packaging that referenced The Wizard of Oz to pay tribute to his home in Kansas.
I created a package design suite for different gummy formulas, each based on a different character from The Wizard of Oz. The result is a unique and playful approach in a market that’s often full of very similar, aggressive-feeling labeling.
Each character was digitally illustrated in Procreate, with backgrounds and layout completed in Illustrator & InDesign
Using: Procreate • Illustrator • InDesign
