SXSW Window Clings and Signage
About The Design
Window clings are used throughout the various venues during SXSW EDU and SXSW Festivals. These clings immerse the user in the year’s branding and also act as wayfinding if an attendee isn’t sure they’re in the right place.
For SXSW in 2025, the focus for window clings was art-forward, using key art to create surrealist landscapes throughout the venues. I focused on creating varied scenes that didn’t feel stale and incorporated movement and perspective to place the viewer right in the middle of these otherworldly settings.
Using: Illustrator
Key Art: Guerrilla Suit
Other Clings & Signage
Clings and foam covers were scattered throughout SXSW venues throughout downtown. The landscape-driven key art for SXSW lent itself to creating scenes that felt unique and exciting while all living in the same universe.
Daytime Window Cling • Marriott Downtown
SXSW Expo Tower • Austin Convention Center
Sunset Window Cling • JW Marriott
SXSW Expo Tower • Austin Convention Center
Sunrise Window Cling • Austin Convention Center
Registration Window Cling • Marriott Downtown
Registration Exit Foam Cover • Austin Convention Center
Flatstock Foam Cover • Austin Convention Center
Ballroom Entrance Foam Cover • Austin Convention Center
Featured Sessions Foam Cover • Austin Convention Center
