Hey Darlin’ Vegan Food Truck

About the logo

Hey Darlin’ is a vegan food truck in Lockhart, Texas, providing a healthy vegan dining alternative in a town packed to the gills with BBQ.

The team at Hey Darlin’ wanted their logo to be friendly, fun, and welcoming, with a retro feel and focus on plant-based food. And they wanted pink!

Without being too heavy-handed, the small leaf glyph in the primary wordmark and their cute cowgirl character in her Monstera chaps help convey a focus on plant-based food in a fun & friendly environment.