#DoneForDiDi

About the logo

The #DoneForDiDi White Labor Collective is a group of white folks committed to antiracist work that grew during 2020 and encourages people with privilege to use their power for good.

DiDi wanted a logo re-design that incorporated purples and pinks and was bold, inviting, and easily placed onto social posts & other media.

This badge was developed with a royal color palette and diamonds to show DiDi’s sparkle, and the shape makes it easily incorporated anywhere in their branding.